In a world saturated with media across all channels of communication, it’s common knowledge that attention spans are waning. Responding to changing consumer appetites, we adapted our longer-format video capabilities to the small screen. The result is a service we call Moments — high-production quality vignettes destined for distribution on Instagram and other immediate platforms of social engagement.

Moments provide the ideal medium for capturing events in real-time with rich imagery. Not only can brands engage event attendees through live video (available on their phones in a matter of minutes), but they can share the experience with digital communities who aren’t able to attend in person. Moments also offer an alluring platform for brand announcements, offering a 15-second teaser of the experience that’s to come.