MOON & ARROW Returns to Fabric Row

She’s back. Chelsea Pearce, jewelry designer and founder of Philadelphia’s famed popup shop Moon & Arrow, will host an event on Saturday, December 1st from 6-10 pm to celebrate the store’s official brick and mortar opening at its new location, 754 S. 4th St., nestled in the heart of Philadelphia’s Fabric Row.

Having acquired a loyal following both on Etsy and at its previous temporary location, Moon & Arrow has had both gals and guys (the store offers items for men, too) waiting for Pearce, a talented metalsmith with a keen eye for vintage, to reopen her doors more permanently.

And that she has. The success of the experimental, 4-month-long popup shop combined with a promising and ever-growing customer base has inspired Pearce to plant firm roots in Philly – at an impressively spacious former fabric store on 4th and Fitzwater St., to be exact.

Pearce founded Moon & Arrow in the fall of 2010 and quickly saw her knack for vintage hunting and talent for jewelry designing come together in a collection of items that would entice a loyal fan base. Now, Pearce has taken the next logical step in finding herself a storefront. As warm and welcoming as it is stylish, the new Moon & Arrow 4th Street location invites visitors to explore neatly organized shelves packed full of one-of-a-kind treasures that have been expertly, yet effortlessly, curated into a hip, charming collection that seamlessly blends handmade with vintage.

Antique mirrors drip with Pearce’s handcrafted pieces, featuring rough-cut gems and reclaimed metals (created in her onsite studio) as the customer passes by hanging air plant sculptures with turkey feathers and horsehair, marvels at terrariums housed in recycled fish tanks and pauses to peruse shelves peppered with chunks of quartz crystals alongside air plants, mini succulent gardens and vibrantly colored blankets — all integral parts of a whole, uniquely pleasurable shopping experience. Pearce describes it as a voyage of sorts: “I want people who walk into Moon & Arrow to be relieved and transported. I want them to soak up the warmth and love that goes into the space and to leave inspired.”

Moon & Arrow’s collection has also been enhanced by its newly formed collaboration with Territory Hard Goods. Having already established itself online through Etsy and recurring sales on and, Territory’s founders are excited to establish a retail presence within Moon & Arrow and to set up their workshop, upholstering studio, and office operations in the same 4th street space. Their selection of rustic, rediscovered furnishings and vintage home accents accent Pearce’s eclectic mix of offerings, creating a menagerie of vintage and handcrafted goods that represent the very best of Americana and the world beyond. “Territory’s aesthetic so organically complements the element of wonder that I love to cultivate,” says Pearce. “It’s about the experience. When I came back East and was looking to find a home for Moon & Arrow, we began talking about joining forces in some way. It just seemed obvious.”

On Saturday, December 1st, Moon & Arrow invites press and patrons alike to experience first-hand this unique shopping atmosphere that brings the outdoors in, links primitive to modern, and exposes small artisans to a diverse urban community. Custom-made screen-printed tote bags will be handed out onsite to visiting media outlets and will be free to the public with any purchase.