In honor of the Philadelphia Collection, we hosted longtime collaborator NINObrand for a shopping exhibit devised to satisfy the senses. Bela Shehu and her clothing brand traversed Rittenhouse to join us in our Old City studio, cementing NINO and HyLo Boutiques as two style anchors spanning the city. For the duration of The Collection, this homegrown line (touted by Harper’s Bazaar as the fashion brand of the future) occupied our space with a sartorial installation, each outfit curated by a loyal collector of the brand. Together, we welcomed our clientele to experience the luxe side of hyperlocal.
To jumpstart our exhibit, Jen and Bela took the stage at the Apple Store Briefing Room to discuss how they’ve worked together to craft a unique customer experience.
Next stop: HyLo. For a media event celebrating our collaboration with NINObrand, we hosted the fine folks of Paper Magazine, Ebony, Nylon, and Harper’s Bazaar in our studio.
Our guests were inspired to document the NINObrand experience in the moment. Here, our stunning Tina models her favorite piece:
…And Lisa Luna of Harper’s Bazaar stands beside the mannequin she styled:
Designers Wale Oyejide of menswear brand Ikiré Jones and Anaïs Bouchard of Naïs Lingerie also joined us for the evening, documenting their experiences on Instagram:
Et c’est fini.