Seun Olubodun of Duke & Winston presents to the crowd at the Walnut Street Apple Store.

DJ Josh Hey sets the mood.

Finding the perfect pitch.

Jen introduces Seun of Duke & Winston and Curran of Kings Rule Together.

Curran unveils the king behind Kings Rule Together.

Dukes Inspire Kings: A Visual Branding Journey at the Apple Store

Dukes Inspire Kings - HyLo Boutiques Event

On March 8 from 8 to 10pm, HyLo Boutiques presented Philadelphia style mavens Curran J. Swint and Seun Olubodun—founders of the trail-blazing brands Kings Rule Together and Duke & Winston—at the Walnut Street Apple Store for Dukes Inspire Kings.

At Dukes Inspire Kings, Curran and Seun discussed the role technology plays in building their brands within today’s evolving fashion market. Curran crafted his wildly popular blog Kings Rule Together as a voice for urban street style; Seun jump-started a hyperlocal menswear movement with his line Duke & Winston. Both appeal to a new breed of tech-savvy, fashion-forward men. Our audience learned how these new school entrepreneurs are using grassroots innovation to grow and reach wider audiences as together they guided us through a visual journey of their brands. For this one-night-only event, they chatted about their beginnings and reveal their intense and focused set of strategies to push Philadelphia fashion forward.

Photos courtesy of the Walnut Street Apple Store, with the exception of the title image.

Seun explains how he got his start in the arena of graphic tees.

Curran explains how the savvy use of tech jumpstarted his brand.

Crowd waits for Seun and Curran to take the stage.